Augustiner Lagerbier Hell

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(81 customer reviews)


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Augustiner Lagerbier Hell is a refreshing long stored beer that’s mild, sparkling and relatively light. This classic Bavarian lager has fresh and fruity lemon notes giving it a pleasing citrusy flavour. Like most German beers, it’s best served cold and is brewed in accordance with the German purity laws, meaning it’s been made with just water, barley and hops. A long secondary fermentation makes for a lightly hoppy finish and an overall crisp, smooth flavour.

Helles or Hell beer is a type of German pale lager that is typically produced in the south of Germany. The word “hell” in German can be translated as bright, light or pale in English. These beers are usually full-bodied, and light in colour. They are slightly sweet with a low level of bitterness when compared to other beers. A filtering process that happens before bottling means that these beers are usually clear, although some establishments have been known to serve unfiltered versions.

Beers of Europe offers an incredible range of Beers from all corners of the globe. We stock over 2,000 beers, ranging from the world’s oldest breweries to the worlds newest and the best in-between. In addition, we stock a wide variety of ciders, spirits, wine, homebrew, and glassware to create the perfect gift or occasion. If you want to know a bit more go to our About page.

No, we also have a shop based on the outskirts of King’s Lynn, Norfolk.

Travelling along the A10 between Downham Market and King’s Lynn, you will come to a small village called Setchey, turn next to J.S.W Car Sales on to Garage Lane and we are located approx. 100m down the lane on the right-hand side. Our address and opening hours can be found on the Contact Us page.

Yes, there are age restrictions in place. In the United Kingdom, the legal age to purchase alcohol is 18 years old. Beers of Europe strictly adheres to these regulations and by agreeing to our Terms and Conditions on checkout you confirm that you are over 18 years old. In store, we operate a Challenge 25 policy, which means that if you appear to be under 25 years old, you will be asked for identification to verify your age.

There’s a particular item I’m looking for, can you get it for me?

We are always happy to see if we can help you track down an item. Please feel free to contact us on our ‘request a product page

For some products supply can be inconsistent, whether that is at the brewery itself or how often we or its supplier imports it. For products that are out of stock, you can sign up to be notified of its return on the product page. From there, as soon as we book the stock in we send an email to you.

Bottles and labels can and do vary. This means that the images shown on our website may not be the same as current stock items. If the bottle or label is important please check before ordering. Please be aware that even if the label looks different, that product will be the same product if it has the same barcode. Because we work from the barcode, if producers does not make us aware of a label change we often miss updates until we are contacted about it. Apologies in advance for this.

Please note that it isn’t always possible to provide a perfect looking bottle/label as this very much depends on the condition they are received in from our supplier.

We occasionally have items available in the shop that are not available to purchase online, usually because they are too fragile or large to post.

We do not have a minimum purchase amount, but delivery charges may apply.

For orders between £25.01 and £60, delivery is charged at £5.99 (3 working days) or £7.99 (next working day).  Some areas are excluded and will incur extra charges. Please see postcodes listed in our Terms and Conditions.

For orders over £60, delivery is £3.99 (3 working days) or £5.99 (next working day). Again some areas are excluded and will incur extra charges. Please see postcodes listed in our Terms and Conditions.

For orders over £100, delivery is free (3 working days) or £3 (next working day). Some areas are excluded and will incur extra charges. Please see postcodes listed in our Terms and Conditions.

Customers can amend their orders as long as the order has not been picked and packed ready for despatch. If you wish to make an amendment please call us as soon as possible on 01553 812000.

You can specify a different address to the invoice address. Please add these at checkout.

Yes of course, when checking out just select ‘create an account later’

We use a variety of thick and sturdy cardboard boxes and dividers to hold each bottle individually. Any remaining spaces are filled with biodegradable air bags to stop movement of the contents. Glasses are wrapped in bubble wrap and cardboard to ensure they arrived in once piece.

When placing your order please add the details at checkout.  We regret that if your order has been packed and is ready to despatch that amendments cannot be made.

All of our orders are shipped without any pricing or payment details, these are in the confirmation email. The only paperwork in the box contains a summary of the order and addresses.

On checkout you can add a message to your order. 

Unfortunately we do not offer gift packaging.

We currently use DHL, but we do also trial other couriers alongside from time to time.

We don’t currently ship outside the UK and Ireland but it may be something we offer in the future.

Unfortunately our carriers do not offer a time specific delivery service. We can send orders to arrive on a specific date but we would remind you that whilst 98% of deliveries arrive within the stated timeframe we cannot 100% guarantee the day. Couriers do often offer delivery windows on the day, with the option to rearrange if necessary.

If you are ordering as a gift we would ask you to take this into account when arranging delivery.

Please note that we are unable to offer weekend deliveries.

Our boxes come in 6s, 12s, and 24s. By no means are you required to order in those quantities, but it is worth bearing in mind when ordering. A full box also helps to reduce the small chance of damage, as empty compartments collapsing can be a cause of this.

Please check the tracking first, as they may provide an explanation but we welcome the opportunity to nip issues in the bud. Either call us on 01553 812000 or email our [email protected] to hear from our customer service team. Check out delivery details for more information.

If you have changed your mind for whatever reason, you can consult our returns information, or get in contact on 01553 812000.

Beers of Europe are active on a number of platforms, follow us everywhere on our social media channels, including Facebook, Twitter, Instagram, YouTube and Tik Tok. You can also stay up to date with our goings on by subscribing to our weekly newsletter, which ensure you wont miss special arrivals, new products, special offers and more!

Beers of Europe offer loyalty points on online orders only. These cannot be gained or used in store. Loyalty points will be stored on your account for use on future orders. Loyalty points cannot be used to purchase vouchers, nor will you accrue points for spending gift vouchers.

We can cater for larger occasions, and we do have wholesale customers, please contact [email protected] with your request and we get back to you as soon as possible. 

On a smaller scale, the best way to keep up to date with our offers is to subscribe to our newsletter, but otherwise we tend to utilise the front page of the website to showcase our promotions.

Beers of Europe is just one of the amazing businesses on our Warehouse Setchey site. It is joined by The Warehouse Taproom, Bar and Restaurant, a fantastic venture which allows us to showcase our superb drinks range, with an accompaniment of great dishes. The Warehouse Antiques contains over 50 stands and over 80 cabinets that puts on a real feast for the eyes, and offers a gift opportunity at every turn. We are also home to The Steiff Shop, East Anglia’s Largest Range of premium hand made bears and Warehouse Books, with a huge selection of pre-loved books ready to satisfy your curiosity. Whatever you’re looking for, the Warehouse Setchey offers something for everyone.

  1. Guest User

    A really nice easy drinking beer, Definitely one of my favourite German Helles, used to drink it a lot when in Germany and its great being able to find it and enjoy it now I’m back home.

  2. Aidan

    Top beer, top price and top quality service. My order came in less than 24 hours, even notified me of a time it will arrive. I will definitely be using beers of Europe again!

  3. Graeme Owen

    Great beer, one of my favourites. Order was delivered in no time. Great beer that always goes down well when I have friends round. Drank gallons of the stuff when in Munich!

  4. Stujago

    This is an exceptionally light, crisp, clean sessionable lager. It pours a very light straw colour with a bready, yeasty aroma. A small head. Nice level of fizz. Goes down well if you are after a light beer.

  5. Richard Martin

    A Munich classic. Crisp and easy drinking, as good from a bottle as out of a barrel. Has a lighter taste than you would think from its ABV. No bitterness at all in the aftertaste. Don’t let it get warm.

  6. Luis Branco

    From one of my favourite breweries in Munich, this Helles Lager is light, clean, smooth and has a pleasant sweetness from the malt. It has a lighter mouthfeel than an average Pilsner. Ideal for a hot summer day.

  7. Luke Hester

    Unbelievable beer. Nothing beats an ice cold Augustiner in the sun, light enough tasting but still a good ABV. Munich really knows how to plough out a good beer

  8. Jeff

    A good quality lager bier from Munich, like all German beers it does not disappoint
    Has a light taste for a strong beer.
    Just need to be lucky and hope it’s in stock when I make my order

  9. Rob Lewis

    Outstanding beer. My favourite version of Helles, overall. Be careful – this is very moreish and you wont notice the ABV whilst tasting! Very refreshing and has a very distinct after taste. This beer has a lot of “taste” for a lager. This is the one beer I usually recommend the most…

  10. Dave Parry

    A beautiful beer, light but full flavoured arguably the best of the Munchen helles

  11. Robert Harkin

    This is a great beer, very light and refreshing, definitely the best Helles bier on offer

  12. Paul Santilli

    Our favourite Munich Helles beer. Slightly more malty than some of the others from the main breweries

  13. Marcus Wellings

    My favourite Helles beer tasted this when in munich so glad I found it here
    Nice crisp fresh tasting beer so glad it’s back in stock

  14. Andre

    I’ve been drinking larger and other beers for over 45 years and I’ve finally found the best Larger I’ve ever tasted absolutely fabulous.

  15. Christopher Leno

    Probably the best lager in the world. Lovely flavour and refreshing. Everything you’d expect from a Helles.

  16. DW

    I love this beer. The best Helles you can buy. Smooth, creamy, heaven in a glass. It doesn’t even give me a headache unlike the wife. I’d marry it.

  17. Pukka P

    Photogenic, clean, crisp, refreshing. Sweet in body but drying in finish.

  18. Alun Whitehead

    The best beer around yet to find a better one definitely a five star+ rating from me

  19. Anna Chitty

    Love this beer. Only buy it as I can’t drink it in the mountains in Austria. Unique and lovely 😊

  20. Paul C

    A delightfully clear crisp and smooth lager.Gentle citrus taste and perfect iice cold.Will certainly reorder.Could drink too many if not careful.

  21. Matthew

    This is the lager that made me like lager! As a committed real ale drinker, my experience of lager was of tasteless fizzy pop. Augustiner Helles has a superb balance of richness and lightness, with a slight sweetness on first taste that isn’t cloying or lingering. Just wonderful.

  22. Mike Faulkner

    Your staff, beer and service was outstanding the only downside was DHL they btoke

  23. Jason Cook

    Love this beer, first introduced to it by my friend in Berlin who used to have crates delivered to his house! Always a treat, flavour is exceptional, not heavy to drink.
    Best bit being that BoE are only 5 miles down the road from me.

  24. Richard Allen

    Light and crisp. Not too much carbonation. Slightly bitter. Easy drinking. Very refreshing. One of my favourites.

  25. Bazlad

    Goes down easily. Good stuff

  26. david keel

    This has got to be one of the smoothest German beers I have ever tried. It has a well earned reputation as the oldest brewery in Munich (1328) so I think they may have almost got it perfect by now.

    A really great beer supplied by a really great company Beers of Europe.

    Thank you both.

  27. Kul

    Light in colour, refreshing on the tongue, a gentle sweet taste. Clear white foamy head.
    Loved the appearance and above all taste, one for those summer evenings.

  28. Dean Griffiths

    My favourite from the Augustiner brewery. light crisp and exceptionally moorish.

  29. Chris

    Light, very easy to drink and so smooth. Little hints of malts and hop throughout, crisp and sweet.

  30. Tom Ray

    As moorish as german beer gets! I am from the UK and this just reminds me of skiing in the Austrian Alps … I seem to ski surprisingly better after 2-3 bottles of this beer. 100% worth a buy!

  31. Neil C

    A quality German Lager and my favourite from the Augustiner brewery.

  32. Mick Moore

    One of my all time favourites that I keep coming back to, although the Edelstoff is offering some competition now that I’ve tried it!

  33. David Land

    Very little to choose between this an the Edelstoff, but Lagerbier Hell just edges it for me. As good as I have ever enjoyed – and I’ve enjoyed a few over the years! Try it, you will not be disappointed. Service is first class too.

  34. Jamie Bond

    A lovely Helles lager that I thought looked hilarious when I first tried this at a German beer festival back when we were allowed to see other human beings! Do not be put off by the cover. It is now my second favourite beer which I frequently purchase from Beers Of Europe. Light and crisp and benefits from 10 mins in the freezer before enjoying it. Preferably from the bottle but it keeps its taste if poured in to a stein. Enjoy peeps.

  35. Sean Mc

    Always the first beer I add to my basket when I do my monthly order. One of the first Munich ales I tasted many years ago and it’s fantastic I can now have a bottle every other weekend or so. This defines Munich helles for me. Golden, crips, light full of grainy hoppy flavours.

  36. Peter

    a good refreshing beer

  37. Luke

    Recommended by a work colleague who worked in Munich, this is a very good Helles. Very drinkable and perfect for watching to Sport – get em’ in.

  38. Andy P

    Absolutely brilliant. Exactly what you’d hope for from a German lager.

  39. Roger Long

    Munich IPA
    Brilliant beer, ideal with Indian or Chinese food

  40. Al

    Had to try this as I heard great things about this one. And wow it didn’t disappoint! I love the helles style anyway, just so refreshing with a lovely bready taste. with a mild bitterness at the end. Will be back for more, top top lager.

  41. Christine Saunders

    nice smooth easy drinking beer, very good beer!!!

  42. Paul Boniface

    A great Helles, easy to drink which can be drunk at any occasion.

  43. Bernard Hawcroft

    Simply the best from Southern Germany in spite of formidable competition.

  44. Allan

    Probably one of the best German bottled beers available – a classic.

  45. James Russell

    nice beer, clean flavour, but very mild… for me it wasn’t anything special

  46. James Murray

    This for me this is the spirit of Munich. Such a smooth and lively helles lager. 5.2% so not to boozy, wonderfully lively and crisp. Could easily drink 4 or 5 of these one after the other. A true classic from Munich,

  47. Harry Moore

    This is undoubtedly one of the better Munich beers. A full taste yet very crisp and dry. Will buy this again.

  48. Robbie Almond

    Bought this on the strength of its reviews and can safely say I agree. Such a pleasant easy beer.

  49. Andy Nichols

    A belter of a beer. One of the best out there by far! Nice citrus flavours come through and moorish dry taste at the end. Quality!

  50. Steve Lee

    Among the great Munich Helles..

  51. Bill Crawford

    Very drinkable and very smooth. just the correct strength and taste

  52. deOldphart

    A classic Munich beer. Just need some oompah music and I’d be transported back to summer in the beer hall.

  53. Ellesse

    Augustiner Hell is number one in my top ten worldwide beers! If you have not tried yet, buy some, you will not regret it!

  54. Kris

    Nothing less than a world class example of a Bavarian Helles

  55. Alex Ginge

    Love this beer. It’s a great example of German beer craft.

  56. Steven Nicholas

    Very light colour and very easy drinking. Very delicate tingly bitterness with a maltyness that isn’t too thick. Has a subtle lemonade taste and highly refreshing. Very good after strenuous activity.

  57. william docherty

    Lovely fresh beer , nice in small frosted glass

  58. Chris Meechan

    A fantastic light, malty sweet Helles with a crisp finish. One of the best examples of a Helles.

  59. Damon Hall

    This is my true go to favourite. An absolute must!. Great taste to the last sip. It’s really spoilt me that apart from another couple of Helles.. I’m hard pushed to enjoy any other lager as much

  60. Michael O'Driscoll

    Marvellous beer with a tasy bite to it.

  61. Carolyn Baskerville

    Good but prefer Augustiner Edelstoff

  62. Chris Lenaghan

    Wow brilliant helles one of the best I have ever tasted 10/10

  63. Gareth Williams

    This is an excellent Helles beer, very easy to enjoy. Excellent service as usual. Definitely will use again. Highly recommended.

  64. Shane

    A great example of an excellent Helles. Nice fresh and crisp that tastes just right! Will definitely be reordering it again.

  65. Wirral Man

    Without a doubt one the finest German Helles you can drink.Clear,crisp and very enjoyable.

  66. Popping Pils

    Kicking myself that I didn’t try any Augustiner whilst in Munich, extremely light and refreshing crisp helles with a subtle bitterness and little in the way of aftertaste.

  67. Matthew

    Great tasting Helles – one of my favourites –

  68. Kris M

    Light, smooth and crisp. Perfect.

  69. Adam Harvey

    Love this lager. An absolute classic. It has that premium feel. Malty taste with a subtle sweetness and hits the spot with a 5.2 abv. Nice!

  70. Gavin Harrison

    An excellent beer. Everything about it is quality – pale colour with great clarity and a long-lasting head. Slight hoppy aroma and a crisp flavour with a hint of bitterness. Very smooth and this really is a definitive Helles.

  71. Luke Manley

    You can’t go wrong with Augustiner Helles – it sets the standards for all other Helles.

  72. Lee

    One the the best Bavarian Helles going. As consistent as you can get – highly recommend this one.

  73. Jamie K

    Helles at its finest. I could drink this all day and have done many times. Very enjoyable beer and I haven’t met anyone who disagrees

  74. Tony Hartley

    Got to be one of my all time favourites. If you like a smooth Helles, with a decent head that lasts throughout, then I’d thoroughly recommend this. Been drinking it a few years and never had a bad batch.

  75. Jordan Long

    One of the finest from one of the finest. Best brewery in Munich, maybe Bavaria. This is the perfect Helles and the hoppy notes round out a fine drinking experience. 100 per cent have to try if you’ve not but VERY easy drinking…..

  76. Ryan Winson

    Outstanding beer, never fails to impress me. I will be ordering many more

  77. Russell Castley-Adams

    Overall, a terrific Helles, can’t say I’ve had one better than this yet. Clean, crisp light and drinkable with very little hint of bitterness.

  78. David Beckham

    Not much taste, actually tastes better when drank in Munich, which i have done. I knkw this is popular among locals in Munich.
    Definitely better chilled.


    Augusteiner Lager Bier is a very good German beer, I buy this so I can give it to friends, so I don’t have to give my favourite and better( in my opinion) Augusteiner Edelstoff.

  80. jack lyons

    this and tegernseer spezial are the best ive ever drank

  81. Eamonn

    One of my favourite Helles Lagers, great taste crisp and light great lager for any season