Amstel has a mildly bitter taste and cheerful character with a wholesome, floral aroma accompanied by hints of hop. Amstel was first established in 1870 in Amsterdam (The Netherlands). Amstel derives its name from the Amstel river, the waters of which also served for refrigeration. In 1968, the Amstel brewery joined forces with Heineken International. Today, Amstel is sold in over 60 countries worldwide.