World Cup Beers 2022

World Cup Beers
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Our World Cup Beer Journey
As you follow the various stages of the World Cup 2022 competition, ensure that you have the right beverage in your hand to accompany every thrilling pass, deflection and goal scored. Celebrate the wins, commiserate with the losers. Explore World Cup Beers with the carefully curated World Cup Beers pack, showcasing one beer from 23 of the 32 countries playing in the tournament. There is an offering from each of the six continents represented at this stage. There simply is no better place to buy World Cup Beer! Welcome to our World Cup Beer Journey, continent by continent.

North America
Trying to cover beer making in a few paragraphs is a challenge as there are over 7000 breweries just in the USA alone, ranging from microbreweries to industry giants. The earliest recorded evidence of brewing dates from 1587, but it took until 1632 before the first commercial brewery was built by the Dutch West India Company. Brewing traditions from England and the Netherlands firmly established beer rather than wine as the dominant drink in the colonies. Until the mid nineteenth century, British-style ales ruled, but this changed when the German immigrants brought lager style beers with a longer shelf life. As always, cash is king. These beers were more profitable for large scale manufacture. The first beer style that can be said to be uniquely American evolved in San Francisco during the nineteenth century. Steam beer was created out of a desire to produce lager without using refrigeration. Post prohibition, The Anchor Brewing Company was left standing as the sole producer of steam beer. Try their California Lager for yourself; still made in San Francisco, with two-row California barley, Cluster hops plus their own lager yeast. It boasts a golden yellow colour, distinctive aroma, creamy head and carefully balanced depth of flavour and smooth finish.

Canadian beer also owes its early heritage to the European settlers who arrived in the seventeenth century. Their first commercial brewery, however, was La Brasseries Du Roy, established in Quebec City in 1668, with distinctive French influence. Commercial brewing thrived in Canada until prohibition, during which time almost three quarters of breweries closed. It took until the second half of the twentieth century for brewing to take off again. The globalisation of brewing has seen a number of Canadian beer producers being acquired by or merged with foreign companies. Moosehead is the largest fully Canadian owned brewer, although Canada is also witnessing a growing trend in craft breweries. During this World Cup, why not sample Moosehead’s flagship beer, Moosehead Lager. Made from an age-old yeast culture, Moosehead Lager is brewed longer to impart its unique flavour. This golden lager offers a fine balance between malt sweetness and hop bitterness.

South America
Many of the countries in South America have complex histories of colonisation, bringing a wide range of European brewing influences. In Argentina, there was a strong Germanic influence in their early brewing history. Due to the imposition of military service and changes in immigration policy, there was a mass exodus of Germans to Catholic Argentina. By the 1881 census, they had become the 4th largest ethnic group. Cerverceria Bieckert was the first beer to be brewed in Argentina. Quilmes was founded in 1888 by Otto Bemberg, a German immigrant. His beer became the iconic Argentinian beer by the 1920s. Try one for yourself this World Cup; Quilmes is refreshing, with a unique taste, and perfectly balanced body – find out why the Argentinians love it so much!

Brazil also has a brewing tradition that can be traced back to its Germanic immigrants in the early nineteenth century, with their first breweries dating from the 1830s. Bohemia claim to be the first Brazilian beer, with production commencing in Rio de Janeiro in 1853. Like many countries, Brazil has also seen a boom in craft brewing. Amazon Beer Forest Pilsen is a pilsner from one such craft brewery; Amazon Beer is known for its popular bar brewery, a wide range of beer styles and brews using ingredients from the Amazon region of Brazil. Amazon Beer Forest Pilsen has a refreshing earthy bitterness, offering up aromas of grain malts and grassy hops.

Africa
Africa has a long history of brewing beer. Beer is produced commercially in most African countries, in particular, lager. It is common to find beer served in standardised glass bottles, which are cleaned and re-used; commonly people pay a deposit on the bottle. South Africa has the highest consumption of beer of any African country, averaging 90 litres per person per year. You will also find a wide variety of beers available that are produced by indigenous cultures in rural areas. The variety depends upon local customs and the available resources, such as honey and ginger. Sorghum malt is a significant ingredient in South African and Botswanan beers, elsewhere, the primary ingredient is maize.

Our World Cup beer from Africa comes from Morocco, where there are also strong ties with France. Beer production was introduced to Morocco by the French in the twentieth century. The premium Moroccan beer is Casablanca, a refreshing pale lager with 5%ABV, that is widely exported across the world.

Asia
Beer making in Asia can be traced back to ancient Iraq (then known as Sumer, Mesopotamia) around 6000 years ago. It was not until it was introduced again by Europeans in the nineteenth century that mass production began, with modern breweries established in Indonesia, China and Japan. Since 2009, Asia has been the largest beer producing region in the world. After China, Japan is the second highest producer of beer.

Only available in the World Cup Beers pack, Hiochino Nest Dai Dai, an American IPA, with 6.2%ABV. The Kiuchi Brewery employs a very particular and rare type of orange, known as fukure mikan orange combined with special hops. The result is quite dry, with very focused notes of orange and rich taste.

Alcohol consumption in predominantly Muslim countries, is forbidden, so here representing Saudi Arabia, is Barbican Malt. Only available in the World Cup Beers pack. This non-alcoholic malt beverage has become a market leader since its launch in 1982. It has been produced in Saudi Arabia and the UAE since 2005. The production of this drink follows many stages that beer drinkers would be familiar with, including, mashing, using coarsely ground barley malt, the lautering stage and the addition of hops to the boiling of the extracted wort.

Australia
British colonisation of Australia brought beer to their shores. The Australians haven’t looked back since. Captain Cook loaded his ship Endeavour with beer as a means to preserve water. He not only took barrels of beer but also the means with which to brew beer on board. In 2004, they were ranked 4^th internationally in beer consumption per capita. The oldest brewery that remains in operation is the Cascade Brewery, established in Tasmania in 1824. The largest Australian owned brewery is Coopers Brewery. Coopers brew a range of beers, including Coopers Pale Ale, with its fruity character and robust flavour. The most popular type of beer in Australia is lager, although there is a growing market for non-alcoholic beer.

Europe
In a whistle stop tour of beer from the continents featured in this year’s World Cup, covering the beer of the many countries of Europe is impossible in this article, however, our roving eye did spot a couple of beers and breweries to highlight in this show-stopping festival of World Cup Beer.

The Felinfoel brewery is located in the small village of Felinfoel in Wales. Their history begins with the popularity of the beers brewed in the local inn. Beer was traditionally only brewed in winter months and as such, the longevity and quality of the beer was of paramount importance. Such was the popularity of the inn’s beer that they began to brew for other inns. Such was the demand for the beer, the present brewery was built in 1878. Sample their expertise by trying Double Dragon Ale – a full drinking premium Welsh ale with 4.2% ABV. It has a rich colour and smooth balanced character, with a tangy red fruit flavour and nutty, toffee overtones.

From Wales, we flit to Portugal and the award winning Super Bock Group Brewery. Super Bock was established in 1927 and maintains a leading position in the market, both in Portugal and as the best selling Portuguese beer in the world. Super Bock is the only beer to have won 35 medals in the international contest, Monde Selection de la Qualite. They have won 28 gold medals in a row! Super Bock is a golden coloured beer with a white creamy, abundant and consistent foam, with a rich and complex, slightly fruity aroma. Soft and mildly sour in flavour.

The Final
And so we have come to the end of this romp through the brief history and highlights of the six continents and their World Cup Beers, as featured in the World Cup Beers pack. Hopefully, you will find some new favourites as the tournament progresses and now know exactly where to come when looking to buy World Cup Beer.

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