Charity and Good Causes

Racing Beer Mikkeller Brewery

Racing Beer Mikkeller – Mud Run For Charity

Only The Brave 10 Mile Mud Run In Aid of the East Anglian Air Ambulance – Supported by Beers of Europe, The Warehouse Antiques & Collectables and Bottles & Cans Magazine

Sunday 7th April Jim Briscoe took part on behalf of Beers of Europe, The Warehouse Antiques & Bottles and Cans Magazine ‘Only The Brave 10 Mile Mud Run’ in aid of the Air Ambulance at Elveden Estate, Thetford Forest, Norfolk.

The ‘Only the Brave’ challenge this year had it’s record breaking attendance hosting 1,850 racers who all ran for the charity.

The choice was between six or 10 mile course with plenty of obstacles and lots of mud – Jim really went for it and chose the 10 mile course which he ran in just over an hour and a half.

Jim is partner of Zoe Briscoe who works for the Warehouse Antiques & Collectables and Beers of Europe.

Also, taking part was a team from The Black Shuck Gin Company, a supplier of excellent gin from the Norfolk and available from Beers of Europe.

After the race Jim likes to drink  a bottle of the non alcoholic ‘Racing Beer’ by Mikkeller Brewery – this racing beer has been made in association with Danish club; Hechmann Running. This wheat beer has quite a fruity finish of apricots, really refreshing after a run!

East Anglian Air Ambulance exists to save lives by delivering highly skilled doctors and critical care paramedics by air or car to seriously ill or injured people in the region. It is a life-saving charity that is only kept airborne thanks to incredible supporters.
Since the charity launched in 2000, crews have treated over 25,000 patients at the roadside, in the city, on the beach, and maybe near where you live.

The crew comprises specialist pre-hospital doctors and critical care paramedics, operating out of two high-tech helicopters from 07:00 until 19:00 from the Norwich base and from 07:00 until midnight from the Cambridge base. They were the first air ambulance in the country to attend helicopter emergency medical incidents in the hours of darkness to unknown and unlit sites.

This is a very worthwhile cause. Keen to raise as much as possible for The Air Ambulance it is still possible to donate on Jim’s ‘Just Giving Page’ here – or pop into Beers of Europe or The Warehouse Antiques & Collectables Garage Lane, Setchey, Norfolk and donate in person.

The total of money raised by Jim will be announced shortly.