New Products, Gin, Spirits

Black Shuck New ‘ Passion Gin’

Announcing The Latest Addition To The Black Shuck Range ‘ Passion Gin’
Originally Posted on Aug 08, 2018

Another Winner From the Norfolk Based Family Business Black Shuck!

At 43% vol. Black Shuck Passion Gin has both strength and complexity.  Distilled with fifteen botanicals, including Passion Fruit, Grapefruit, Lime Flower and Elderflower, Passion Gin delivers a taste sensation to intrigue and excite the palate.
Black Shuck’s Passion Gin is the culmination of a two-year labour of love and creativity.

Sarah Saunders from Black Shuck say’s “On numerous occasions members of the ever-expanding Black Shuck Tasting panel were summoned to Black Shuck HQ to taste test an extensive selection of trials.  The recipe and methods changed many times before all were in agreement that Passion Gin was ready for you. It goes without saying that this sophisticated Gin has been distilled with an abundance of patience, precision and of course Passion”.
The Black Shuck…
The Black Shuck Gin story began during the Summer of 2011, when Patrick and Sarah Saunders together with their children Leanne, Nicola and William had a dream to start their own business.  The original aim was to have a family project which could supplement their pensions in the years to come. Little did they know that 6 years later both Sarah & Patrick would be working on the business full time.
In the Autumn of 2011 many Saturday and Sunday mornings were spent gathering sloes in a quest to make the best Sloe Gin ever to be tasted.  No less than 15 trials were then started, each using different amounts of each key ingredient.
It was in the Autumn of 2012 that the whole family attended their first event with an opening stock of around 300 bottles of Sloe Gin and 100 boxes of Sloe Gin Truffles.   By the end of the afternoon they had received numerous compliments and sold several bottles and truffles.
Over the next two years the family worked tirelessly on new ideas and four more fruit liqueurs were added to the Black Shuck range.
During 2013 they once again enlisted the help of family and friends as they began work on a recipe for Black Shuck Gin. The family have always taken inspiration from the stunning North Norfolk Coast and the recipe for the Gin was no exception. It took over two years of recipe development before Patrick and Sarah were completely happy with the results. Those who have tried Black Shuck Gin, since its launch in December 2015, agree it was time well spent.
Every year the family attend numerous festivals, tastings and fares across Norfolk.  It’s an important way for them to gather feedback directly from their customers. Additionally, the family has always been keen to support local organisations and charities, which includes every year at the Wells Carnival.  Furthermore they are proud to sponsor Fakenham netball team ‘Norfolk Sloes’ and Hindringham Football Club.
As for the future….. well this is a family that doesn’t stand still so watch this space.