Away Days is a football themed beer company, priding itself on supplying consistently good beers and ales to football fans. Their ethos is “beautiful beer for the beautiful game”.
What separates Away Days from being just another beer company is not only that they just focus on football, but they also actively speak to and work with football fans to find out their likes and dislikes in beer and ale. They want the fans to have a part in the process of bringing the beers to market, whether that is chatting to fans on forums or holding tasting and feedback sessions in football affiliated establishments, each tipple needs to have had input from the fans.
The Beat is a lightly hopped and slightly dry pale ale. Well balanced, it is a near perfect session beer dedicated to England and Ipswich Town legend, Kevin Beattie.