Without a doubt, Crown Lager is one of Australia's most iconic brands. It is the country's original premium beer and continues to outsell any other premium beer on the market. Crown Lager had an auspicious start. It was launched to the Australian consumer in 1954 to celebrate the coronation of Queen Elizabeth II. Prior to that it was available only to an exclusive group of individuals made up of diplomats and visiting dignitaries. It's the special care taken to select only the choicest Australian barley and the best Pride of Ringwood hops, along with the attention to detail in the brewing process, like the extended lagering, that creates this premium beer. This helps produce the creamy fruitiness, rich malty mid-palate and crisp clean hop finish to deliver Crown Lager's distinctive, full flavoured premium lager taste. The brand's understated elegance has seen it emerge as an icon - a classic in its own right. Fifty years on, people with something to celebrate - no matter how big or small the occasion - still mark the moment with a Crown Lager.