Jack Daniel’s do things a little differently and that’s what gives their whiskey its distinctive character.They charcoal mellow their whiskey drop by drop and then let it age in their own handcrafted barrels. They don’t follow a calendar, their whiskey is only ready when their tasters say so. They use their senses, just like Jack Daniel did himself.More than a century later, their Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.