Thursday, Feb 27th the Beers of Europe Team attended BrewLDN at the Old Truman Brewery, which is part of a beerathon, with a whopping 146 drink exhibitors!
Originally called ‘Craft Beer Rising’, whose co-creator Danial Rowntree says that in keeping with the 2020 drinking landscape he wanted to throw an inclusive party, saying “Craft beer is no longer rising - it’s risen and not going anywhere!” with a potential of 8,000 partygoers attending, we think so too!
‘The Industry’s Gone Bonkers’!
Craft beer is now fully mainstream and in London, there are now more than a hundred breweries and a major amount of pubs that have never even had Fosters and Stella, ‘The industry’s gone bonkers compared to 2013,’ says Rowntree. ‘It’s massively competitive.’ If everyone is doing it (including the corporate mega-brewers), how do you stand out in this landscape? Evolve. ‘Cask beer is having a resurgence,’ says Rowntree. ‘I think it’s a bit of a nostalgia thing.’
The team at Beers of Europe spent the morning catching up with their existing customers/breweries and the afternoon looking (and of course tasting!) for new breweries to carry on the ever-changing and growing craft beer choice that you can get from Beers of Europe which carry over 2,000 different types of craft beer from all over the world!