India Pale Ale was developed in Burton, England, as a "Super-Premium" hoppy pale ale around 1800. The extra strength in alcohol and hops helped preserve the beer on its long export journeys to India and beyond. The style developed a following worldwide. Its flavour begins with a smooth, malty creaminess followed with a big burst of dry-hop flavour from English Kent Golding Hops. It then finishes with a lingering yet pleasant bitterness.