Steinlager was born from a challenge. In 1958, the infamous Black Budget cut beer imports and the challenge was put out to New Zealand brewers to produce a lager of international quality.
The response was Steinlager – and half a century on it is firmly established as New Zealand’s top-selling premium beer.
Challenge has always been at the heart of Steinlager and it has certainly never shied away from confrontation. It started by taking on the best beers in the world. In 1977 Steinlager won the Les Amis du Vin Award, the most prestigious beer award in the world. Steinlager followed it up by winning again in 1978 and to really prove it wasn’t a fluke, again in 1979 and 1980.
The establishment didn’t like the fact that this upstart from the bottom of the world had taken out a mortgage on its cup and promptly sent a letter asking that Steinlager not enter again.By then Steinlager had won the title of ‘The best beer in the world’ – so the point was made. Steinlager stands alone as New Zealand’s most internationally acclaimed premium beer.
Steinlager’s international award-winning taste is envied by brewers the world over.
Steinlager has a robust hop nose of fresh-cut green grass and a full flavour delivered by the green bullet hop, grown in Nelson at 41 degrees latitude, the perfect hop-growing location.
The body of Steinlager delivers a full flavour that is perfectly balanced with a dry, tangy finish and crisp clean bitterness.