New bottle and label. Same great bourbon!
Elegant. Smooth. Refined. That's what 8 years of aging will do to a bourbon. A premium bourbon with a more flavourful character. Meant to be sipped and savoured.
Our premium 86-proof, double-aged bourbon spends eight years in new charred, white oak barrels. That's twice as long as Original Jim Beam.
It's those four extra years of aging that give Jim Beam Black its full bodied flavouzr with smooth caramel and warm oak notes.