Hackerbrau had been brewing since the 14th century with limited success but became a joint venture further down the line in 1793 when Joseph Pschorr married into the Hacker family. His expertise helped put the joint venture of Hacker-Pschorr at the centre of the city’s business scene. By 1820, Hacker-Pschorr was widely considered the best brewery in Munich, ahead of its other big city rivals. Just 14 years later in 1834, Joseph handed the company to his two sons, George and Matthais, who ran the two sides of the business Pschorr and Hacker respectively. The sons divided the company into two separate wings and both of them prospered individually. This could have been the end of the Hacker-Pschorr company was it not for tragedy. In 1944, a bombing raid by the Allies allies destroyed the Pschorr brewery, effectively ruining the company. However Hacker offered to let Pschorr brew at their brewery twice a week until the repairs on their factory were completed. Blood proved to be thicker than water as the two breweries joined together again in 1972 to become Hacker-Pschorr Brau once again. Today the company is owned by Paulaner but still operates independently.
Hacker-Pschorr has played a massive part at Oktoberfest. Joseph Pschorr was personally commissioned to brew a commemorative beverage for the event. However with the split of the brewery in the city, there was a split in the brewery at Oktoberfest too and even today there are separate tents for Hacker and Pschorr, both selling the Munchen classic Hacker Pschorr Oktoberfest Marzen. The Hacker-tent and Pschorr Braurosl are two of the largest tents at the festival, both built by tradition, serving excellent food and beer to the sound of music, and yodelling, naturally.
This is a darker brew than the others, appearing a dark yellow/amber in colour with a lacing white head. The aroma brings sweet malts to the attention with subtle caramel and butter tones developing. It has a moderately sweet flavour with the caramel further on display with a scent of lighter notes, almost honey-like. Its soft carbonation makes for a smooth finish and the final product cements its place as a big six brewer in Munich, and a fiercely popular Oktoberfest beer across the world.